Naia™: Soft as a Cloud,Gentle to the Environment

Empowered by Eastman Naia™ Fibers, the new PatPatmatching Matching Outfits Collection signifies our revamped efforts to reduce the environmental impact.


 PatPatMatching, a leading children's apparel e-commerce brand, launched a new line of matching outfits made with sustainable Eastman Naia™ cellulosic fiber, which is OEKO-TEX® Standard 100 certified[1]. The new PatPatMatching | Naia™ Collection is high quality, with a low environmental impact, making it gentle on both skin and the environment. PatPatMatching is investing further in sustainability to reduce its impact on the planet and create a better future for children starting with the clothes they wear every day.


“We’ve been working toward the goal of sustainable fabrics for many years now, but it hasn’t been easy to find eco-friendly materials that maintain our quality standards and beloved designs. One of the most important characteristics is for the material to work with our upgraded printing process that uses digital thermal transfer to conserve water,” said Mi Han, vice-president of supply chain. “After countless tests with different bio-based and sustainable materials, we finally found Naia™ fiber. Naia™ is unmatched in its long-lasting quality and premium softness, and we hope our customers come to love it as much as we do.”



PatPatMatching is the first U.S. apparel brand at family matching outfits to adopt the Naia™ fiber and launch it globally. The fiber made its first appearance in PatPatMatching Naia™ winter matching pajamas collection last year. Now, we are integrating Naia™ into more of products. With this catalog expansion, we are bringing more eco-conscious clothing options and raising awareness to our customers spanning 140+ countries worldwide.


The Eastman Naia™ fiber is a biodegradable, compostable cellulose yarn made from sustainably managed wood pine and eucalyptus forests in the US. It’s exquisitely soft, quick to dry, and is developed to be gentle on the skin and the environment. To produce the Naia fiber™, Eastman uses a closed-loop production that uses significantly less freshwater and features a solvent recovery rate of around 97%. Naia Fiber acts as a more sustainable alternative to polyester and cotton, replacing a portion of polyester in PatPat’s garments.


“This launch is just the beginning for PatPatMatching. Our ultimate goal is to protect the planet, and we are committed to increasing the amount of sustainable materials in our supply chain in the coming years,” said Albert Wang, CEO and Co-Founder of PatPat. “Not only are we responsible for our impact on the environment, our mission is to bring joy and happiness to kids and families around the world. A big part of this is connecting them to the planet they call home, and helping them understand how to make sustainable choices to take care of it-- starting with the clothes they wear every day.”

In addition to adopting sustainable fabrics, PatPatMatching will continue on its path toward sustainability by using eco-friendly packaging, reducing harsh chemicals usage, promoting recycling, and selecting socially and environmentally responsible suppliers.

About Naia™

With full traceability from tree to fiber, Eastman Naia™ cellulosic fiber is made in the U.S.A. with the highest safety, social, and environmental standards. Naia™ closed-loop production process allows recycling and reuse of safe solvents and water, resulting in fibers with a low environmental impact. The Naia™ portfolio of cellulosic acetate fibers includes cellulosic staple fiber and cellulosic filament yarn, giving designers more choices and versatility to create. Naia™ sustainable fiber transforms into luxurious, comfortable, and easy-to-care-for fabrics with supreme softness, improved dry rates, and reduced pilling. Naia™ is committed to building a more sustainable fashion industry in collaboration with supply chain partners.


Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability.


[1] The OEKO-TEX® STANDARD 100 certificate indicates that the fabric is free from chemical toxins and not harmful to humans, including babies.


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